Why Isn’t My Facebook Ad Getting Approved?

Claudia Sheridan Facebook, Small Business, Social Media, Video

With the Holiday Season in full force, you may want to take advantage of Facebook Ads to get the word out about your products and/or services.  But, to be honest, crafting an Ad can be a bit frustrating at times.  Why?  Well, because Facebook doesn’t always approve the Ad.

Why Isn’t My Facebook Ad Getting Approved - blog

The three most common reasons why your Facebook Ads may not be approved:

Using Too Much Text In Images

Facebook’s Advertising Guidelines states that  “Ads must not include added or excessive text that comprises more than 20% of the image.”  Facebook believes that images with a minimal amount of text are more engaging.  To help measure the amount of text on an image, Facebook has created a grid tool that can give you a rough idea.   

Not referencing Facebook correctly

Sometimes you may want to refer to Facebook in your ad.  Facebook doesn’t mind the name-drop, however they would like for you to keep certain rules in mind:

  • When you write the word “Facebook”, use a capital “F”
  • Make sure that the word Facebook is written using the same font size and style as all of the other text in your ad
  • Don’t use the Facebook logo in place of the text
  • Facebook isn’t a verb and should never be appreciated or plural
  • When using their logo, make sure that you do not use an altered version in your ad.

Make sure your ad is age-appropriate

If you’re selling anything that requires consumers to be of a certain age, make sure that your target audience meets that age requirement.  For example, in the US, we need to be at least 21 years of age to purchase alcohol. So if you’re advertising the sale of alcohol or an alcohol related event, you need to make sure that your target audience is over the age of 21.

The bottom line

Every ad created on Facebook is reviewed to make sure that it adheres to Facebook’s Advertising Guidelines.  Whereas some ads are approved within 24 hours, others violate the advertising policies and are sent back for revision.  To have your ad approved, you’ll need to play by their rules.  If you have any questions, feel free to drop me a line!