Social Media Marketing Minute Updates for July 2016

Claudia Sheridan Social Media

I recently published the Social Media Marketing Minute reviewing updates that occurred in Social Media during the month of July.  Below is the video as well as the transcript.  If you have any questions, feel free to drop me a line, I’m happy to help!

Social Media Marketing Minute: What’s New In Social Media

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Social Media Marketing Minute July 2016


Hello, this is Claudia Sheridan of Small Business Breakthrough with the Social Media Marketing Minute: What’s New In Social Media

Today I’d like to present you with a quick recap of the highlights of social media changes that occurred in the month of July.


On Facebook, one of the new changes is a new algorithm. The priority of the new algorithm is keeping you connected to the people, places and things you want to be connected to – starting with the people you are friends with on Facebook.

So why is this important?

This is important because it impacts your Facebook Business Page.

According to Facebook’s update,

“Overall, we anticipate that this update may cause reach and referral traffic to decline on some Pages. The specific impact on your page’s distribution and other metrics may vary depending on the composition of your audience. For example, if a lot of your referral traffic is the result of people sharing your content and their friends liking and commenting on it, there will be less of an impact if the majority of your traffic comes directly through Page posts. We encourage Pages to post things that their audience is likely to share with their friends. As always, Pages should refer to our publishing best practices.”

As a Small Business Owner, you’re going to want to pay attention to the portion of their release, where it says,

“a lot of your referral traffic is the result of people sharing your content with their friends liking and commenting on it.”

With every post that you make, make sure that they are posts that your friends will like and comment. This will encourage engagement, and it will have less of an impact on your Page than if you’re merely posting for the sake of posting alone.


For the first time in years, Twitter opened the account verification. That is the little blue check mark that appears next to your name. You can apply at

Twitter will evaluate your “newsworthiness”, and if denied, you can submit again in 30 days.

Why is this important?

Because it lends to authority and credibility. If you are looking to gain an audience based on influence, the blue checkmark will certainly help you establish authority on Twitter.

Pokémon Go

Probably one of the most fascinating things that occurred in the month of July is the release ofPokémon Go.  Pokémon Go launched on July 6th and exceeded 15 million downloads in just the first few days.

What makes Pokémon Go different than many other games is that it doesn’t keep people in their homes, but rather encourages them to go out and explore.

It is believed to be more popular than Instagram, Twitter, and Tinder.
Their goal is to get people moving, and they introduced terms such as HUD, PokeStops, Gyms, and Lures.

  • A HUD is a heads-up display.
  • A PokeStop is where users can be rewarded.
  • A Gym is where users can battle each other.
  • A Lure is something we will review in the next slide.

So why is this important?

Because more than 40% of adults have downloaded Pokémon Go are twenty-five or older. This is according to data from StartApp and Vox, and you can see in the slide that individuals that are downloading it are not necessarily all children.

If your target audience is between the ages of 18 and 34, Pokémon Go is something that you’re going to want to consider in your social media strategy.

Business can benefit by purchasing a Lure. As I mentioned in a previous slide, a Lure increases the rate ofPokémon generation in the area around a PokeStop where they’re placed for 30 minutes at a time.

Luring is very affordable.

For example:
140 Pokecoins is approximately a dollar.
$100 will get you approximately 21 – 8 packs of Lures
If you break that down, for $100 you can have up to 84 hours of people coming towards your location because you have set a lure. This equates to approximately $0.60 per half hour of exposure.

Purchasing a Lure is rather easy.

  • Once you download the application, from the App Store or the Google Play app,
  • You’ll create your username and create an account.
  • Your account will look something similar to this when you first
    create it.
  • You will tap the red Pokeball at the bottom of your heads-up display
  • You’ll tap “Shop”, then scroll down and tap the purple, box shapes Lures to purchase.
  • Once purchased, you’ll be directed to your app store’s payment system.
  • And then once you’re back in the app, you’ll tap the red Pokeball again, tap “items” and you’ll see that the Lure is now one of your available items.
  • Tap the purple Lure to activate.

So how does Social Media and Pokémon Go come together?

First, you can use your social media to let people know about lures, rare Pokémon, or even that you’re Pokémon Go friendly. You can use hashtags such as #pokemon or #pokemongo.

If you’re between Pokestops or a Gym, park yourself in the middle and activate multiple lures. This will attract users towards your location. Once there, ask users to upload screenshots while they’re playing and ask them to tag you. You could also offer incentives if they post screenshots of any rare Pokemon that pop up in your immediate area. Finally, you can capitalize on referrals and reward users for participating.

That wraps up the July Social Media Marketing Minute.

If you have any questions, please feel free to reach out. My name is Claudia Sheridan with Small Business Breakthrough.

Have a wonderful day!