Still trying to figure out how to increase organic reach on Facebook? Here are 2 suggestions straight from Big Brother’s mouth!
During last month’s Facebook Townhall, Facebook Founder Mark Zuckerberg was asked “Given declines in organic reach, how should businesses be thinking about their Pages?”, this is what he had to say:
Regardless of changes that Facebook has made, it’s probably still the best way to reach your customers because it’s where they are.
This is true. Just take a look around you and you’ll be hard-pressed to find people engaged in a conversation without their smartphones in their hand. Facebook users check their Facebook News Feed a good 14 times a day, on average. Considering that we only have 24 hours in a day, and that we’re supposed to be sleeping 8 of those hours, then Facebook Users check their News Feed approximately once every 68 minutes.
A lot of business focus on distribution to newsfeed, but that doesn’t take into account the visits to the pages themselves. Facebook pages are inherently mobile friendly, and users are visiting Facebook Business Pages to see the typical kinds of things that they’d usually visit a website to see, like hours or specials.
If you’ve been to a non-friendly mobile website, you know how annoying it can be to find information. First you need to enlarge the page then scroll from side to side to find the information you’re looking for. If your website isn’t mobile friendly, then you’ll definitely need to create the best landing experience you can for mobile users on Facebook because they’re probably looking for your information there. If your website is mobile friendly, then you’ll still want to make sure that your Facebook Business Page places your best foot forward by providing the information that your customers are looking for.
Take some time to make consistent updates your Facebook Business Page About section. Make sure that it’s complete and that it lists hours of operations, contact information, specials, etc. The reality is that Facebook is evolving, so you’ll want to make sure that you’re evolving right along with it.