How to Increase Organic Reach According to Zuckerberg

Still trying to figure out how to increase organic reach on Facebook? Here are 2 suggestions straight from Big Brother’s mouth! During last month's Facebook Townhall, Facebook Founder Mark Zuckerberg was asked “Given declines in organic reach, how should businesses be...

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Email Whitelisting

Thank you for subscribing to Small Business Breakthrough and ClaudiaSheridan.com. Many e-mail and Internet companies are now using programs to block unwanted e-mail, often called spam. Sometimes, however, these programs block e-mail you want to get. To Ensure You Are...

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Is Facebook killing my Website?

You may be thinking, why should I have a website page when Facebook can become my web page.  Well, the reasons why I would continue to keep my business website is for marketing. Facebook should not be killing your website but rather be used as a tool to funnel people...

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5 Emojis that don’t mean what you think

Emojis, those cute little icons that appear in texts and emails, are a great way to infuse some personality into your social media and email marketing campaigns.  However, you may be using them wrong. Here are 5 popular emojis that don't mean what you think they mean:...

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Removing a Yelp Review: Can It Be Done?

This morning I received an email from a client asking about removing a Yelp review. The following was my answer: Question: I have a question about Yelp do they remove reviews or do the people that leave a review to remove them? I've had two reviews removed. Answer:...

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Facebook Introduces Legacy Contacts

Facebook provides a way for you to designate a legacy contact to manage your account should something happen to you.  Facebook has grown into more than just a social gathering place online.  It has evolved into an online repository of memories, photos, and...

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Winning the Zero Moment Of Truth ( ZMOT )

This week, I had the pleasure of addressing the Santa Clarita Valley Business Group during our morning business networking meeting.  In 7 minutes, I shared with these amazing small businesses the concept of the Zero Moment of Truth ( ZMOT ), where Social Media fits in...

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Essential Advice For Getting Started With Social Media

“If you were to give a one-sentence tip to a small business owner just starting out with social media, what would you say?” This question was recently posted by Constant Contact to business owners, marketers, social media professionals, and many others.  I came across...

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The 80/20 Rule of Social Sharing Every Business Should Know

Have you ever been to a cocktail party where there’s always that one person who insists they speak louder than everyone else and only speaks for themselves?  Here's how to avoid being that person online. Are you familiar with the Pareto principle? You may have heard...

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700 Billion Reasons Why Your Business Needs Social Media

Do you own a small business? If so, you’re probably trying to figure out how to get the most bang for your buck when it comes to marketing. Chances are that you’ve turned to Social Media to help spread the word about your business. The following is a list of things to...

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5 Ways Small Business Can Use Twitter

Not sure how to use Twitter for your business?  Here are 5 ways to get you started. 1. Follow Influential People Or Companies Find a mentor, a person you admire, a person who you would like to learn from and follow them on Twitter.  It’s amazing how much wisdom...

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What Social Media Can’t and Can Do

Do you own a small business? If so, you’re probably trying to figure out how to get the most bang for your buck when it comes to marketing. Chances are that you’ve turned to Social Media to help spread the word about your business. Do you own a small business? If so,...

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