Still trying to figure out how to increase organic reach on Facebook? Here are 2 suggestions straight from Big Brother’s mouth! During last month's Facebook Townhall, Facebook Founder Mark Zuckerberg was asked “Given declines in organic reach, how should businesses be...

Thank you for subscribing to Small Business Breakthrough and ClaudiaSheridan.com. Many e-mail and Internet companies are now using programs to block unwanted e-mail, often called spam. Sometimes, however, these programs block e-mail you want to get. To Ensure You Are...

You may be thinking, why should I have a website page when Facebook can become my web page.  Well, the reasons why I would continue to keep my business website is for marketing. Facebook should not be killing your website but rather be used as a tool to funnel people...

Facebook provides a way for you to designate a legacy contact to manage your account should something happen to you.  Facebook has grown into more than just a social gathering place online.  It has evolved into an online repository of memories, photos, and...

This week, I had the pleasure of addressing the Santa Clarita Valley Business Group during our morning business networking meeting.  In 7 minutes, I shared with these amazing small businesses the concept of the Zero Moment of Truth ( ZMOT ), where Social Media fits in...

You've set up your social media accounts, but what do you do now?  Here are 10 quick and easy ways to gain more exposure through social media. As a Small Business Owner, I can empathize with the need to market the business on a limited budget. Let’s face it, this is...

“If you were to give a one-sentence tip to a small business owner just starting out with social media, what would you say?” This question was recently posted by Constant Contact to business owners, marketers, social media professionals, and many others.  I came across...

Have you ever been to a cocktail party where there’s always that one person who insists they speak louder than everyone else and only speaks for themselves?  Here's how to avoid being that person online. Are you familiar with the Pareto principle? You may have heard...

When it comes to deciding what to post on Facebook and Twitter, you’d think that most people know what to share and what to not share.  But,  just in case the common sense meter is running on empty today, here’s a list of 21 things that Small Business Owners should...

Do you own a small business? If so, you’re probably trying to figure out how to get the most bang for your buck when it comes to marketing. Chances are that you’ve turned to Social Media to help spread the word about your business. The following is a list of things to...

Not sure how to use Twitter for your business?  Here are 5 ways to get you started. 1. Follow Influential People Or Companies Find a mentor, a person you admire, a person who you would like to learn from and follow them on Twitter.  It’s amazing how much wisdom...

Do you own a small business? If so, you’re probably trying to figure out how to get the most bang for your buck when it comes to marketing. Chances are that you’ve turned to Social Media to help spread the word about your business. Do you own a small business? If so,...

Small businesses who have an email list will need to modify their email marketing campaigns to comply with Canada's Anti-Spam Legislation Act - CASL - which goes into effect July 1, 2014.  Does your small business send emails to Canada?  Then read up, because this...