As a small business owner, you may not have the time to spend on Social Media, and that’s ok, you’ve got plenty of other things on your plate. But you also know that you have to participate in Social Media for the sake of marketing your business. So how do you avoid the time suck of social media? Here are 4 tips to help you get your social media done quickly and efficiently.
1. Plan Accordingly
I’m sure you’ve heard that “when you fail to plan, you plan to fail”, we all have. Words of wisdom from good old Uncle Ben Franklin that apply to, oh just about anything in life really. So how does it apply to social media? Well if you create a monthly calendar that highlight dates and topics, you’re on your way to having most of your basic posts done. I do this for all of my clients. I grab a blank calendar and start jotting down holidays, special events, known promotions, etc on it. Then I write consider how far in advance I’d like to start promoting it and write it down there too. What I have created is a basic posting calendar. Fill in the remaining dates with topics and a month’s worth of postings are done. Not sure where to start? Here’s a basic template to get you started.
2. Schedule Posts
Did you know that you can preschedule your posts? There are 3rd party tools that allow you to craft your post and select a future point in time for it to post. If you’re using Facebook, you can do this directly from within Facebook. It’s fairly easy, you just need to get the hang of it. I wrote instructions in a separate post, to access them, simply click here.
Social media isn’t only about posting, though, it’s also about listening and interacting. Schedule 10-15 minutes of your day to go online with the sole purpose of listening and responding. Find out what topics people are discussing and participate in a few of those discussions. Revise your plan to include hot topics of interest so that you get more engagement on your own posts. And if people are commenting on your posts, take the time to interact with them and build that relationship.
4. Outsource it
If you’re reading this and you’re thinking, “nope, I don’t have time for any of this”, then its time that you consider outsourcing your social media. It’s ok, a lot of people do it. They’ll work with someone like myself who will take care of your social media for you. If this is something you’re interested in, drop me a line and let’s talk.
Social media, for me, is an addiction, it’s like this vortex that pulls me in and calls my name and I gladly succumb. But you don’t have to. If you’d like to handle your own social media, then creating a calendar, prescheduling your posts and setting time aside to participate will get you started on the right path. And, if it’s too much, outsource it, it’s ok, lots of people do.