Winning the Zero Moment Of Truth ( ZMOT )

This week, I had the pleasure of addressing the Santa Clarita Valley Business Group during our morning business networking meeting.  In 7 minutes, I shared with these amazing small businesses the concept of the Zero Moment of Truth ( ZMOT ), where Social Media fits in and why this should be important to the Small Business Owner.  Below is an overview of my presentation.  When you’re done reading, I’d love to hear your thoughts.  (more…)

Essential Advice For Getting Started With Social Media

“If you were to give a one-sentence tip to a small business owner just starting out with social media, what would you say?”

This question was recently posted by Constant Contact to business owners, marketers, social media professionals, and many others.  I came across this question while reading their blog and it got me thinking.  What one-sentence tip do I give small business owners when they ask me about social media?  Want to know what I’d say?

“Pick the platform you’re most comfortable with and start there.”

I think the most people starting out with social media find it intimidating, and I can’t blame them.  I mean there are numerous platforms to consider – Facebook, Twitter, Instagram, Pinterest, Google+, YouTube, Vimeo, LinkedIn, Snapchat, Marco, and that’s just the first 10 that come to mind.  So where do you start?  You start with the one you’re most familiar with.  If you have a Facebook account and you’re comfortable with Facebook, then start there.  If you tweet, then start on Twitter.  You get the idea.

True, there may be platforms that are better suited for your business than another one.  But, chances are that if you need to learn an entirely new way of being social online, then you may not remain active.  Social Media is all about being social.  It is human nature for us to be more active in social settings where we feel the most comfortable.  So, with that in mind, if you’re a small business owner starting out with social media, my advise is to pick the platform you’re most comfortable with and start there.

Read Constant Contact’s original blog post here

The 80/20 Rule of Social Sharing Every Business Should Know

Have you ever been to a cocktail party where there’s always that one person who insists they speak louder than everyone else and only speaks for themselves?  Here’s how to avoid being that person online.

Are you familiar with the Pareto principle?

You may have heard it referred to as the 80-20 rule, the law of the vital few, or even the principal factor sparsity.  Well, the Pareto principle states that, for many events, roughly 80% of the effects come from 20% of the causes. If we look at Pareto’s principle from a business perspective, one could say that 80% of purchases are made by 20% of the customers, or 80% of the wealthy is held by 20% of the population.  Agree?

What if we applied the Pareto principle to your Facebook or Twitter pages? We could say that 80% of the posts on your timeline are made by 20% of your friends.  That makes sense right?  If you have 500 friends or followers, maybe 100 of them are really active, where the others don’t post much.  Would you agree?

Ok so now we have a good understanding of Pareto’s 80/20 rule.  So let’s see how this can help your business when it comes to Social Media.

Small Business owners turn to Social Media to promote their business and products.  But If you follow Small Business Breakthrough’s updates and postings, you know that Social Media is about building relationships, not about endless self-promotion, right?  What better way is there to create a relationship with another than by sharing their content with your followers?  When Pareto’s Pareto’s principle is applied to social sharing, 80% of our status updates should be about someone else, and 20% should be about our business.

How do we do this?

  • First be yourself
  • If you find that someone else has posted something online that can benefit your followers, share it
  • If you like something that you think your followers will enjoy, share it
  • If you know how to use a product, show your followers how to use it
  • If there’s industry knows your followers should be aware of, share it
  • Do this 80% of the time.

Then for the remaining 20%, promote your business.

  • Tell your followers about any promotions that you may be running
  • Invite them to purchase your products and or services
  • Tell them why you are the best in the business and why they should do business with you

Remember, nobody likes a self-centered know-it-all who only has time for himself.  So don’t be that guy or gal online.

What other types of things can you share with your followers that fall in the 80% of Pareto’s principle?

21 Things Small Business Owners Should NOT Share on Social Media

When it comes to deciding what to post on Facebook and Twitter, you’d think that most people know what to share and what to not share.  But,  just in case the common sense meter is running on empty today, here’s a list of 21 things that Small Business Owners should NOT be sharing on the Company’s social media sites.

  1. The dates of your next vacation
  2. The names of your worst clients
  3. How your date went last night
  4. Pictures of your feet at the ocean or the pool, or anywhere else for that matter
  5. Political opinions
  6. Pictures of you in any type of compromising position
  7. Complaints about any of your clients
  8. Details of your crazy Friday night out with friends
  9. Your daily schedule (you don’t need anyone breaking into your office or house today)
  10. What you had for breakfast (unless this relates to your business somehow)
  11. Personal or business drama
  12. Financial information of any type
  13. Photos of your children
  14. Your personal address or anything with your address on it
  15. Facebook game updates
  16. Ask for sympathy
  17. False or untrue statements about anybody
  18. Confessions or declarations of love
  19. Vague posts – such as “hmmm, that’s odd” or “Alrighty then…” and nothing else
  20. The number of new followers for the week
  21. The number of fans or followers that stopped liking your page this week

What did I miss? Please comment below to share your thoughts on other items that should be included on this list.

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