How to Increase Organic Reach According to Zuckerberg

Still trying to figure out how to increase organic reach on Facebook? Here are 2 suggestions straight from Big Brother’s mouth!

How to Increase Organic Reach According to Zuckerberg

During last month’s Facebook Townhall, Facebook Founder Mark Zuckerberg was asked “Given declines in organic reach, how should businesses be thinking about their Pages?”, this is what he had to say:

Regardless of changes that Facebook has made, it’s probably still the best way to reach your customers because it’s where they are.

This is true. Just take a look around you and you’ll be hard-pressed to find people engaged in a conversation without their smartphones in their hand.  Facebook users check their Facebook News Feed a good 14 times a day, on average.  Considering that we only have 24 hours in a day, and that we’re supposed to be sleeping 8 of those hours, then Facebook Users check their News Feed approximately once every 68 minutes.

A lot of business focus on distribution to newsfeed, but that doesn’t take into account the visits to the pages themselves.  Facebook pages are inherently mobile friendly, and users are visiting Facebook Business Pages to see the typical kinds of things that they’d usually visit a website to see, like hours or specials.

If you’ve been to a non-friendly mobile website, you know how annoying it can be to find information.  First you need to enlarge the page then scroll from side to side to find the information you’re looking for.  If your website isn’t mobile friendly, then you’ll definitely need to create the best landing experience you can for mobile users on Facebook because they’re probably looking for your information there.  If your website is mobile friendly, then you’ll still want to make sure that your Facebook Business Page places your best foot forward by providing the information that your customers are looking for.

Take some time to make consistent updates your Facebook Business Page About section.  Make sure that it’s complete and that it lists hours of operations, contact information, specials, etc.  The reality is that Facebook is evolving, so you’ll want to make sure that you’re evolving right along with it.

Email Whitelisting

Thank you for subscribing to Small Business Breakthrough and

Many e-mail and Internet companies are now using programs to block unwanted e-mail, often called spam. Sometimes, however, these programs block e-mail you want to get.

To Ensure You Are Receiving Your Small Business Breakthrough Emails From Claudia Sheridan, Do The Following:

Be sure to add the corresponding email addresses to your email white list to ensure the best chance of receiving our content and updates.

A whitelist is a list of accepted items or persons in a set. A set is made up of a list of e-mail addresses or domain names from which an e-mail blocking program will allow messages to be received.

Why is this important?

Unsolicited, unwanted advertising e-mail, commonly known as “spam”, has become a big problem. It’s reached such proportions that most e-mail services and Internet Service Providers (ISPs) have put some sort of blocking or filtering system in place or begun relying on self-proclaimed blacklists to tell the good guys from the bad.

Small Business Breakthrough applauds their intention to protect you from spam, but everyone agrees that the current systems for stopping spam are far from a perfect solution. They often block e-mail that you’ve requested, but that fits somebody’s idea of what spam looks like. The more responsible anti-spam activists are working hard to cut down on these “false positives”, but in the meantime, you might unexpectedly find you’re not getting your subscription’s content.

As it happens, there’s something you can do to keep your subscription’s content from falling into the false positive trap. You can fight the blacklists with a “white-list”.

White-list us now, before your delivery is interrupted.

Of course, every e-mail system is different. Below are instructions for some of the more popular ones. If yours isn’t here, please contact your ISP’s customer service folks for their instructions. (Forward the answer to us, and we might add it!) If you’re using some sort of spam filtering or blocking software yourself (in addition to what your ISP provides), we’ve also listed instructions on how to exempt your subscription from some of the more popular of those programs.


  1. 1. In your inbox, locate an email from (ex. your welcome mail for the product you just purchased or resource you requested).
  2. Drag this email to the “primary” tab of your inbox.
  3. You’ll see that our emails will go to your primary folder in the future!

how to whitelist emails from Claudia Sheridan and Small Business Breakthrough

Yahoo! Mail

When opening an email message, a “+” symbol should display next to From: and the sender’s name. Select this and an “Add to contacts” pop-up should appear. Select “Save”:

Mac Mail

  1. Select “Mail” and “Preferences” from the top menu.
  2. In the “Preferences” window, click the “Rules” icon.
  3. Click the “Add Rule” button.
  4. In the “Rules” window, type a name for your rule in the “Description” field.
  5. Use the following settings: “If any of the following conditions are met: From Contains.”
  6. Type the sender’s email address in the text field beside “Contains.”
  7. Select “Move Message” and “Inbox” from the drop-down menus.Click “Ok” to save the rule.

Outlook 2003 & Later

  1. Right-click on the message in your inbox.
  2. Select “Junk E-mail” from the menu.
  3. Click “Add Sender to Safe Senders List.”
5 Emojis that don’t mean what you think

5 Emojis that don’t mean what you think

Emojis, those cute little icons that appear in texts and emails, are a great way to infuse some personality into your social media and email marketing campaigns.  However, you may be using them wrong.

Here are 5 popular emojis that don’t mean what you think they mean:

Dancing Twins

These cute ballerinas are often used to indicate best friends or a girl’s night out.  But, did you know that this emoji’s original intent was to suggest Adult Entertainment?  Think Playboy Bunnies, or Bunny Girls, as they are referred to in Japan.

Tip:  Unless you’re sending this emoji to a good friend, you probably want to steer clear of this emoji in your marketing efforts.


emoji-whateverOk Ladies, admit it, we’ve all used this emoji once or twice, right?  This emoji screams “whatever” or “holla” when used in a text message, however, it’s original meaning is a customer service representative.  Maybe it would have helped to add a headset?

Tip: Consider the context of the message when using this emoji.

Jazz Hands

So many thoughts come to mind with this emoji. Is it a double high five or jazz hands? Maybe a gentle push in the right direction, or will you be “tuning in Tokyo” later?  Whatever your intention, you should probably know that this emoji actually means that you want to give someone a HUG.

Tip: If you plan on hugging it out, this is the emoji you’re going to want to include in your message.

Home is where the heart is

 Yeah, not so much.  I’ve seen this emoji come through on inspiring, feel-good emails.  Where we’d like to think that Home is truly where the heart is, this emoji is saying everything BUT THAT! Probably one of the most trashy emojis there is, this emoji actually represents a love hotel – you know the ones that rent out by the hour?  Think about it.

Tip:  AVOID using this in any marketing, unless of course, your business is a love hotel, then congrats on having your own emoji!

Shooting Star

emoji-dizzy starIn a world of kudos, this emoji is often used to depict a shooting star, sure looks like one, doesn’t it?  What this emoji actually represents, however, is someone who is dizzy.  That’s right, dizzy.  Think back to those Saturday morning cartoons, remember when an anvil would fall on Wild E Coyote’s head and little birds and stars would appear?  Take the birdies out and this little emoji could be one of those spinning stars.

Tip: It’s a star. Enjoy it!

Ok, there you have it, 5 emojis that you’ve probably been using ALL wrong.  The lesson here is to think before you send out your marketing campaigns.  I love how emoji’s let you add a little life into a message, but just make sure that you’re sending the right message!

Removing a Yelp Review: Can It Be Done?

Removing a Yelp Review: Can It Be Done?

This morning I received an email from a client asking about removing a Yelp review. The following was my answer:


I have a question about Yelp do they remove reviews or do the people that leave a review to remove them? I’ve had two reviews removed.


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