Lewis Howes is a New York Times Bestselling author of The School of Greatness. He’s a former professional football player, a USA Men’s National Handball Team athlete, and a lifestyle entrepreneur. This year, Lewis Howes presented at Social Media Marketing World in San Diego where he shared how to build a large following that attracts mainstream media. I was fortunate enough to be sitting in the front row.
Over the course of the hour, Lewis shared his story and multiple tips with us. However, of all of the insight Lewis shared, there were three that I felt summarized the secret to building a large following on Social Media.
How to build a large following on Social Media
I. Use Quality Images
If what we see is the most powerful decision maker for us, then why wouldn’t we present ourselves in a manner that is most appealing to the viewer? Sure, Social Media is a forgiving medium, but it is a highly visual one. And yes, we all have cameras readily available for our use, but that doesn’t mean that we know how to use them correctly. You know who does know how to use a camera correctly? A Photographer. Photographers understand the role that lighting plays in photos. They understand focus and angels and the role a good background plays in a photo. If you don’t understand the elements of a quality photo, then you may want to consider partnering with a professional photographer for brand photos. Let me be very clear – This doesn’t mean that you should stop taking photos! It means that your photos are important, so use good ones.[clickToTweet tweet=”‘Photos are important, so use good ones.’ – @CSheridan” quote=”‘Photos are important, so use good ones.'” theme=”style6″]
2. Tell Your Story
“The worst mistake you can make is not to tell your story.” Lewis Howe’s story began when he was injured and had to find a way to reinvent himself. My story began in 2013 when I was let down, yet again, by an employer who made promises only to go back on his word, and I had to reinvent myself. Sharing your story with others gives them the opportunity to learn about you and to establish a bond with you. Maybe they had a similar experience, or maybe they want to attain a similar goal. Always tell your story in a powerful way. Stories don’t need to be overly dramatic, but your story does need to resonate with the audience. Whatever your story is, don’t be afraid to share it.[clickToTweet tweet=”“The worst mistake you can make is not to tell your story.” – @LewisHowes via @CSheridan” quote=”“The worst mistake you can make is not to tell your story.” – Lewis Howes” theme=”style6″]
3. Consistency Matters
With so much competition, it’s important to stay in front of your audience to remain relevant. Let’s face it, a lot is going on, and everyone is simply trying to make a living. So what makes you special? I like to think that what makes me different from other Social Media Consultants is that I give a *&^% about my clients and my audience. I may not be perfect, but I’m always thinking of new ways to bring value to my client base, ways to keep in touch with them, and I let them know that they’re on my mind. How do you do this? If you have a blog, podcast, email newsletter – whatever it is, a good way to let your audience know that you’re available is to consistently broadcast your message to them. Remind them who you are and why you’re the person that is helping them accomplish their goals.[clickToTweet tweet=”Stay in front of your audience to remain relevant. – @csheridan” quote=”With so much competition, it’s important to stay in front of your audience to remain relevant.” theme=”style6″]
How to apply this to your business
Whether you’re just starting out, or have been in business for a while, employing these three tips is a good way to stay relevant. I can’t tell you how many calls I receive from business owners who want to market their business through Social Media. Ironically, however, they don’t want to put forth the effort to showcase themselves through quality images, share their story for fear of appearing vulnerable, or remind their customers of the value they bring to the team. If you need help, I’m just an email away. Feel free to drop me a line at Claudia@SmallBusinessBreakthrough.com and let’s see if together we can get your brand’s voice heard.