Believe it or not, the Holiday Season is about to begin!
Labor Day marks the beginning of one busy time of year for most of us. School is back in session, which means that most of us are back to our old routines. But in just a few weeks, you’ll start receiving Halloween party invitations, then Thanksgiving, then, then, then. Overwhelmed yet? Don’t Be!
As a small business owner, this should be an exciting time. It’s a time of festivities and OPPORTUNITY! It’s a time when we can really ramp up our online marketing efforts to draw in new business and reward loyal customers. And we can do this through Social Media, and we can do this starting NOW!
So let’s talk about how you’re going to stay on top of your social media though the holidays, shall we?
Use A Calendar
First things first, use a calendar. If you haven’t already, print out a blank calendar. Don’t have one? No problem, you can download one here: Click to download calendar
This seems a bit old-school, I know, so if you’d rather use an electronic calendar, that’s fine too. Just make sure that if you’re using an electronic version, and that you’re able to work in a monthly view.
Plan Important Dates
Here are some 2015 dates you may want to jot down on your Calendar:
- September 7 – Labor Day 2015
- September 11 – Patriot Day or September 11th 2015
- September 13 – Grandparents’ Day 2015
- September 17 – Citizenship Day 2015
- October 12 – Columbus Day 2015
- October 16 – Boss’s Day 2015
- October 31 – Halloween 2015
- November 1 – Daylight Saving 2015
- November 11 – Veterans’ Day 2015
- November 26 – Thanksgiving 2015
- November 27 – Black Friday 2015
- November 30 – Cyber Monday 2015
- December 1 – Giving Tuesday
- December 6 – Hanukkah begins in the evening
- December 25 – Christmas Day 2015
- December 31 – New Year’s Eve 2015
Identify as many important dates as you can. And, by “important” I really want you to think about those dates that are going to be important to your customers, as well as yourself. Jot those down too!
Dates of any sales or promotions
The next thing to identify are those important dates that impact your business. Are you going to have any sales or special events? Are you a partaking in any community events during the holiday season? Identify the dates of these events, as well as the dates that you’ll start promoting these events.
For example, if you have the perfect gift for someone’s Boss, then you’ll probably want to start letting people know about it a good 2-3 weeks in advance. Similarly, if you’re participating in the annual holiday parade, you may want to start promoting the parade a couple of weeks ahead of time. Write those dates down.
Now that you have the important dates identified:
- Use that information to craft posts that you’ll be making on those dates through your social media channels.
- Pull together high quality images and videos to add life to your posts.
- Start scheduling your posts.
Things to Remember:
- Balance promotional posts with posts that makes your customers lives easier.
- Social Media is built on the principal of being social, so be social.
- Use original images and videos to avoid any copyright issues
- Practice the 80/20 Rule Of Social Selling
By accomplishing this exercise, you should end up with a plan for your Social Media during the holidays.
Drop me a line, so that we can get through these holidays together!