Three ways your Personal Brand can help your Lighthouse Client.
A lighthouse client is that one customer who uses your product or service and are receiving amazing results. They are that one client that provides you with considerable feedback and helps you refine future releases.
By building your personal brand, you’re letting others know who you are and sharing with them your insights.
Your personal brand can help your lighthouse client in the following ways:
- You can use the information and feedback from your lighthouse client to show others how they can excel at what they’re doing. For example, if you ran a successful marketing campaign for them, you can showcase your client during the example.
- You can share testimonials from your clients, which also places them in front of your audience.
- You can highlight your lighthouse client as an example of what others should be doing when marketing their business.
Remember, always ask permission to use your Lighthouse client’s name in association with your work.
As the saying goes how can you help others when you need to work on yourself. That is where it all begins and ends is with you.