1. Have a LinkedIn profile that is professional and complete.
Think of the last resume you reviewed. Was it complete? What if it was missing information, would you have given it any further consideration? Probably not. So why would anybody do the same with a LinkedIn profile? If you’re a candidate for a project/job, remember to place your best foot forward and complete your LinkedIn profile.
2. Have and profile that is client focused.
Make sure that your profile speaks to your ideal clients. Use keywords throughout your profile that your ideal client would search for when searching for a candidate. Don’t be creative, be strategic. Choose up to 3 keywords and include them throughout your profile. Pay particular attention, to your
- Current work experience
- Past work experience
3. Don’t neglect your Headline and Summary
Your headline and summary are the sections that are available to the public. Therefore, you’ll want to have a headline that makes people want to click on your profile
In your summary include:
- your story
- who you are
- what makes you credible
- who your ideal clients are
- what problem your ideal clients face
- solutions that you offer to solve those problems.
BONUS – It also doesn’t hurt to add a call to action telling readers what you want them to do next.
I often speak with entrepreneurs and professionals who are looking to change careers. It amazes me that these individuals are looking for opportunities but are neglecting the one platform that can truly open doors for them. Don’t neglect your LinkedIn profile. LinkedIn is a tool that Employers and Clients reference when researching individuals they want to do business with.