As with every new year, companies make changes to help improve their products and the customer’s user experience. Facebook is no different. Here are 5 Facebook changes you should know about for 2015.
1. Privacy Basics
Facebook has rolled out Privacy Basics to help Facebook users learn ways to protect their privacy. Privacy Basics shows you what others see about you, how others interact with you and what you see. They’ve made Privacy Basics shorter and clearer, making it easier to understand
You can review Facebook’s Privacy Basic here
2. Facebook is collecting location information
One part of Facebook’s data policy explains the type of information they are collecting from your devices. It states:
We collect information from or about the computers, phones, or other devices where you install or access our Services, depending on the permissions you’ve granted. We may associate the information we collect from your different devices, which helps us provide consistent Services across your devices. Here are some examples of the device information we collect:
- Attributes such as the operating system, hardware version, device settings, file and software names and types, battery and signal strength, and device identifiers.
- Device locations, including specific geographic locations, such as through GPS, Bluetooth, or WiFi signals.
- Connection information such as the name of your mobile operator or ISP, browser type, language and time zone, mobile phone number and IP address.
3. Facebook gives you more control over ads
When you see an ad in your news feed, you have the ability to hide ads from that advertiser. Additionally, you can opt out of seeing ads that are based on the apps and sites you use through the Digital Advertising Alliance <Digital Advertising Alliance>
4. Facebook is making purchases more convenient
In certain regions, Facebook is testing a new “Buy” button which allows you to purchase items directly through Facebook. I haven’t seen this feature as of yet on my Facebook page, have you?
5. Facebook is cracking down on promotional posts.
In order to keep your news feed more relevant to you, beginning January 2015, posts that push people to buy a products, install an app, enter promotions and sweepstakes and reuse the exact same content from ads will see a decrease in organic reach. This means that businesses who are using Facebook to solely promote their business, need to rethink their strategy.