You have a business blog, now what?
You’re trying to do everything right. You’ve created your website to showcase your business offerings. You’ve included great images and client testimonials. You have a contact page so people can get in touch with you. And you’ve been told that you needed a blog, so you created one. Yeah – you have a blog, now what?
If you like to write, then you’ll enjoy having a blog. You’ll come up with ideas and type up your content and publish away. But if you’re not a writer, then having a blog can be a bit daunting. Whether a writer or not, the most important part of having a blog is to make sure that is it updated regularly.
Updating a blog regularly means that you’ll need to write some type of original content on a regular basis and upload it to your blog page. You’ll need to make sure that it is relevant to your business and that the information provided is informative, insightful and adds value to your offerings.
Here are a few things to keep in mind when it comes to your blog:
1. Write quality posts.
As I previously mentioned, you’ll want to make sure that blog posts are quality posts which your audience will find valuable. Valuable posts can be posts that showcase your products, are educational in nature, or share industry insight.
2. No copying and pasting.
Posts should be made up of of original content – no copying/pasting from another website. Not only is this bad practice and will affect your SEO negatively, it can also be a violation of copyright laws. If you are quoting somebody’s work, please remember to give them appropriate credit by naming the original source and linking to the original content.
3. Keep posts relevant.
Posts should be related to your business offerings. I say this because I have visited blogs where the topics are so random, that it doesn’t makes sense. If you’re blog is personal, then I recommend that you select themes. But if you’re blog is a business blog, then make sure that all posts are relevant to your areas of expertise.
4. Resist the urge to micro-blog
Micro-blogging is blogging in 140 characters or less. Posts should be anywhere from 300-1000 words. It’s ok to have the occasional short post, but overall, posts should be pretty bulky.
5. Don’t forget images
Images add flair to a blog post. I don’t know about you, but when I was little, I always preferred books with images over the ones without. Blogs are no different. Find images that are relevant and include them in your post. If you want to find some royalty free images, check out Friday’s Find: Free Images
6. Post regularly
Ever read a blog where the most recent blog post was last year? Don’t be that website. Keep your readers informed by making weekly posts on your blog. Want to write less, then update your blog monthly. Want to write more, then update daily. The frequency is up to you, just remember that “yearly” blog updates are not acceptable.
7. Give your readers what they want
Not sure what to write about? Then consider taking a few moments to write down the ten (10) most commonly asked questions your customers ask you about your company, products or services. Once you’ve written those questions down, keep the list handy because you now have the next 10 topics for your blog.
Blogs are a great way to educate your customers and increase brand awareness. Use your blog as a venue to establish credibility and become an authority in your industry. If you have a blog, use it to share information, educate consumers, recognize accomplishments. If you don’t have a blog, then you may consider adding one to your website.