Has social media done what you wanted it to do over the past year? If not, consider doing these 6 things to start your social media off right in 2015.
Identify the reasons you want to use, or are using, social media.
- Think about it, why are you turning to social media as a means of reaching out? Is it because it’s something you want to do, or is it because it’s something you’ve been told to do? Are you hoping that social media will serve as a method of communication, or are you using social media to supplement other marketing efforts? Write your reasons down. I think many small business owners will be surprised as to why they really feel they need to be using social media. If you don’t know why you’re using social media, consider reading the 700 Billion Reasons Why Your Business Needs Social Media
Write down your social media goals.
- Once you know why you’re turning to social media, it should be fairly easy to jot down a few goals you’d like to accomplish through social media. Would you like more followers? Would you like more reach? Would you like more conversions? Make sure that your goals are SMART – Specific, Measurable, Attainable, Realistic, Timely.
Identify where your audience is
- The reality is that just like you can’t be in multiple places at one time in real life, being multiple places online can be rather difficult to accomplish as well, especially if you are new to social media. Really take some time to consider your customer’s profile. Who are they? Are they adults, with children? Are they party of the millennial generation? Are they business owners? Who are they? Once you know your customer’s profile, consider where they are more likely to spend their time online. Would they spend time looking at their Facebook newsfeed or quickly traversing through a Twitter feed? Or, are they networking on LinkedIn? Where are they? Once you think you know, focus on that platform only for the next 3 months.
Focus on one platform until you’re comfortable enough to incorporate a 2nd platform.
- Once you know your customer’s profile, consider where they are more likely to spend their time online. Would they spend time looking at their Facebook newsfeed or quickly traversing through a Twitter feed? Or, are they networking on LinkedIn? Where are they? Once you think you know, focus on that platform only for the next 3 months. After 3 months, if you feel that you are ready to take on another platform, do so, otherwise stick with the main platform until you are ready to incorporate a 2nd one.
Create a plan
- We’ve all heard the infamous words of Benjamin Franklin – “If you fail to plan you plan to fail”. Just like any other marketing effort needs to be planned out, so does social media. Get a calendar out and consider how often you’d like to post your status updates and the topics you’ll be posting about. Just keep in mind that the whole purpose of social media is to be social, so consider the 80/20 Rule of Social Sharing Every Business Should Know.
Execute your plan
- Executing your plan is pretty self explanatory, don’t you think? Now’s the time to do what you set out to do.
This process can seem like a lot, but if you consider following these 6 tasks, then you’ll start your social media off right in the new year. If you’re overwhelmed, don’t worry, I’m only an email away.