What is SEO?
SEO seems to be on every business owners mind lately. The most common question I receive from my clients is, “am I doing SEO correctly?” In order to understand if you’re doing SEO correctly, you’ll need to have an understanding of what SEO actually is.
SEO is an acronym for Search Engine Optimization and many website owners use SEO as a tool to increase traffic to a website. The increase in traffic occurs when your site appears on search engine results. And the way a website to appear in those results is to set the website up in a manner that makes it easy for search engines such as Google, Bing and Yahoo, to index the data on the site.
SEO can be a daunting task because there are so many things to consider. But to keep it simple, the following are three tips you can implement to improve SEO.
1. Focus on quality, not quantity.
It’s not about how many pages you have on your website, it’s about how valuable those pages are. Search engines don’t subscribe to the idea that “bigger is better”, they reward websites with quality content by giving them higher rankings.
2. Make regular updates
When web pages first came into play, websites resembled online brochures. Gone are the days of static information, so it is really important to make regular updates to your website. An easy way to do this is to add a blog to your site. If you add a blog, however, you will need to post updates at regular intervals.
3. Don’t neglect your images
Search engines can not see your images, but they can read the text that is associated with your images. For this reason, it is important to complete the images attributes so that search engines can include it when they crawl your pages. One important attribute is the ALT attribute of an image. With most editors, you can simply set the properties of the image, however if you have to code it by hand, it would look like this:
<img src=”images/location/file.jpg” alt=”some text” />
Keep these three tips in mind whenever you’re working on your website. Whereas these three tasks only make up a small portion of SEO, it allows search engines to find you a little easier, which is the whole purpose of SEO.
If you find SEO a little intimidating, don’t worry, my inbox is open – just shoot me an email at Claudia@SmallBusinessBreakthrough.com or send me a message through the contact page, and I’m happy to help!